Privacy Policy
Last Updated: 2026
This Privacy Policy explains how EITTS ("we," "us," "our," or "the Site") collects, uses, discloses, and otherwise processes personal data on eitts.co.uk (the "Site"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect information you provide directly and information gathered automatically when you visit our Site:
- Personal Information: Name, email address, and other contact details you voluntarily submit through contact forms or newsletter sign-ups.
- Technical Data: IP address, browser type, operating system, device identifiers, and referrer URLs.
- Cookies: Information stored on your device to recognise you and remember your preferences (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other interaction metrics.
How We Use Information
We use collected information for the following purposes:
- Analysing Site traffic and user behaviour through analytics platforms.
- Tracking affiliate referrals to casino and gambling partners to fulfil commission agreements.
- Improving Site functionality, content, and user experience.
- Responding to your enquiries and communications.
- Complying with legal obligations and protecting our legitimate interests.
- Marketing and promotional communications (with your consent where required).
Cookie Policy
We use the following types of cookies on our Site:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to understand Site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting sites.
- Marketing Cookies: Used for targeted advertising and retargeting.
Most web browsers allow you to control cookies through settings. You may refuse non-essential cookies; however, this may affect Site functionality. For more information about cookies, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party casinos, betting sites, and affiliate partners. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. Third parties control their own data processing and are responsible for compliance with applicable laws.
Your Rights
Under UK law (including UK GDPR), you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a structured, portable format.
- Right to Object: Object to processing for direct marketing or legitimate interests.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days of your request.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Policy. Analytics and usage data are typically retained for 12 months. Affiliate tracking data is retained in accordance with partner agreements and tax requirements. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We will make reasonable efforts to respond to your inquiry promptly.