Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how eitts.co.uk ("we," "us," "our," or "the Site") collects, uses, discloses, and safeguards your information when you visit our website.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Data: Name, email address, and contact details when you subscribe to our newsletter or contact us
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Small text files stored on your device to enhance your browsing experience
- Usage Data: Pages visited, time spent on site, referring websites, and clickstream data
We do not knowingly collect data from individuals under 18 years of age. Gambling is restricted to those aged 18+.
How We Use Information
We use collected information to:
- Conduct website analytics and performance monitoring
- Track affiliate conversions and commissions from partner casinos
- Improve site functionality, content, and user experience
- Send newsletters and promotional content (with your consent)
- Detect fraud and maintain site security
- Comply with legal obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar tools)
- Affiliate Cookies: Track referrals to partner casinos and gambling sites
- Marketing Cookies: Used for retargeting and promotional purposes
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and gambling affiliate websites. We are not responsible for the privacy practices, terms, or content of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and governed by their respective policies.
Your Rights
UK and EEA Residents (GDPR):
- Right to access your personal data
- Right to rectify inaccurate information
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
US Residents (CCPA): You have the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the selling of personal information.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with affiliate programme requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: eitts.co.uk
We will respond to data subject requests within 30 days in accordance with applicable privacy legislation.